Equity investors looking for a path into the burgeoning Israeli tech scene may want to take note of iAngels, a new crowdfunding platform built by a Columbia Business School graduate and a Goldman Sachs veteran.

Mor Assia and Shelly Hod Moyal founded the Tel Aviv-based company last year, and their pitch to Americans during a road show Wednesday goes like this: On their platform, investors can back startups with confidence by piggybacking on the diligence done by “celebrity” Israeli investors such as John Malloy, who made a mint in his early backing of Google-acquired Waze.

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