For decades, retail investors have been persuaded to invest in financial products that both under-perform​ the market and correlate highly with the market. As discussed in Diversification and Startup investing, the ability to now invest in an emerging class of individual startup securities motivates investors to rethink their strategic asset allocations and achieve better outcomes. Naturally, an investor must have the necessary desire and capital base (at least $1m in investable assets) before then determining first the appropriate “start-up” allocation based on his/her personal objectives, constraints, and capital market expectations.

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